Acquisition brings collectively two main cellular organizations with skilled, mobile-first groups and complementary video games throughout the sports activities, way of life, mid-core, and informal genres.
REDWOOD CITY, Calif.–(BUSINESS WIRE)–
Digital Arts Inc. (NASDAQ: EA), a worldwide chief in interactive leisure, at this time introduced the completion of its acquisition of Glu Cell Inc. (NASDAQ: GLUU) for $2.1 billion in enterprise worth.
The mix of Digital Arts and Glu accelerates EA’s cellular portfolio progress and can gas new experiences in cellular, the most important gaming platform on the planet. The deal will add important progress to EA’s cellular enterprise, constructing on its community of 100 million month-to-month energetic gamers in cellular, and making a market-leading portfolio of greater than 15 high dwell providers throughout a number of fast-growing genres.
“We’re thrilled to welcome Glu Cell to our Digital Arts household,” stated Andrew Wilson, CEO of Digital Arts. “The mix of our gifted groups and highly effective IP positions us as a pacesetter within the largest gaming class on the planet. We’re forming a strong progress engine that can increase our present video games and ship extra wonderful new experiences throughout sports activities, way of life, mid-core, and informal for gamers in every single place.”
“At present is an thrilling day for Glu and our international group of gamers,” stated Nick Earl, CEO of Glu Cell. “Becoming a member of forces with EA will take progress video games like Covet Style, Design Dwelling, Kim Kardashian: Hollywood, and the MLB Faucet Sports activities Baseball franchise to the following stage, increasing their attain to much more international audiences. Collectively, we are going to speed up a strategic mobile-first method and drive innovation by way of inventive management whereas delivering world-class interactive experiences to our gamers.”
Glu will carry greater than 500 gifted sport builders (and almost 800 complete workers) to EA’s mobile-focused group, deepening mobile-first expertise and enabling EA to succeed in an excellent broader international viewers throughout new areas and markets.
The acquisition of Glu Cell is a part of Digital Arts’ progress technique centered on delivering extra distinctive experiences and high dwell providers, and reaching extra gamers on extra platforms world wide.
About Digital Arts
Digital Arts (NASDAQ: EA) is a worldwide chief in digital interactive leisure. The Firm develops and delivers video games, content material and on-line providers for Web-connected consoles, cellular units and private computer systems. In fiscal yr 2020, EA posted GAAP web income of $5.5 billion. Headquartered in Redwood Metropolis, California, EA is acknowledged for a portfolio of critically acclaimed, high-quality manufacturers resembling EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Want for Velocity™, Titanfall™ and Vegetation vs. Zombies™. Extra details about EA is on the market at www.ea.com/news.
EA SPORTS, Final Workforce, Battlefield, Apex Legends, The Sims, Want for Velocity, Titanfall and Vegetation vs. Zombies are logos of Digital Arts Inc. Madden, NFL and FIFA are properties of its respective house owners and used with permission.
About Glu Cell
Glu Cell (NASDAQ:GLUU) is a number one developer and writer of cellular video games. Based in 2001, Glu is headquartered in San Francisco with further places in Foster Metropolis, Orlando, Toronto and Hyderabad. With a historical past spanning over a decade, Glu’s tradition is rooted in taking sensible dangers and fostering creativity to ship world-class interactive experiences for our gamers. Glu’s numerous portfolio options top-grossing and award-winning authentic and licensed IP titles together with, Covet Style, Deer Hunter, Design Dwelling, Diner DASH Adventures, Disney Sorcerer’s Enviornment, Kim Kardashian: Hollywood and MLB Faucet Sports activities Baseball accessible worldwide on numerous platforms together with the App Retailer and Google Play. For extra info, go to www.glu.com or comply with Glu on Twitter, Fb and Instagram.
Covet Style, Deer Hunter, Design Dwelling, Diner DASH, Faucet Sports activities, Glu and Glu Cell are logos of Glu Cell Inc.
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