Home News Digital Arts Inc. – Digital Arts Completes Acquisition of Cellular Sport Creator Playdemic from AT&T

Digital Arts Inc. – Digital Arts Completes Acquisition of Cellular Sport Creator Playdemic from AT&T


Acquisition creates alternatives to broaden new sports activities conflict experiences with gifted Playdemic crew


Right this moment, Digital Arts (NASDAQ:EA), AT&T* (NYSE:T) and WarnerMedia introduced the completion of EA’s acquisition of Warner Bros. Video games’ Playdemic, Ltd. for $1.4 billion in money, topic to customary buy worth changes.

Playdemic is a premier cell gaming firm identified for its award-winning recreation Golf Conflict that enables gamers world wide to compete with one another in actual time. With greater than 80 million downloads globally thus far, Golf Conflict is without doubt one of the main cell video games within the U.S. and U.Ok. This acquisition is a part of Digital Arts’ cell progress technique centered on delivering new interactive leisure for its community of practically half a billion gamers world wide.

“We’re thrilled to formally welcome the Playdemic crew to Digital Arts, including to our rising cell portfolio and increasing our management in sports activities,” stated Andrew Wilson, CEO of Digital Arts. “The addition of the unbelievable Playdemic crew not solely provides to the energy of our cell groups globally, it additionally continues our enlargement and funding in U.Ok.-based expertise. With Playdemic now a part of Digital Arts, we’re excited to convey much more wonderful and revolutionary cell video games to numerous audiences world wide.”

With the addition of Playdemic, the Digital Arts portfolio now spans greater than 18 high cell reside providers throughout fast-growing genres, together with way of life, informal, sports activities, and mid-core video games. Playdemic’s profitable observe document creating revolutionary gameplay and powerful reside providers, mixed with Digital Arts’ industry-leading IP in sports activities and past, creates thrilling progress alternatives.

“That is an thrilling day for Playdemic as we turn out to be a part of the Digital Arts household,” stated Paul Gouge, Head of Studio at Playdemic. “I’m proud to convey the wonderful expertise which exists at Playdemic into the EA enterprise, to each proceed to construct on Golf Conflict’s unbelievable success and to construct new video games, which we consider could be much more profitable in entertaining and interesting audiences globally.”

As cell continues to be the world’s greatest and quickest rising gaming platform, this acquisition is one other step in Digital Arts technique of continued management in sports activities and cell enlargement. With the additions of Codemasters, Glu Cellular, Metalhead Software program, and now Playdemic previously yr, EA continues to convey collectively gifted groups, industry-leading franchises and IP, and revolutionary expertise to ship wonderful experiences that join lots of of thousands and thousands of gamers collectively in play.

About Digital Arts

Digital Arts (NASDAQ: EA) is a worldwide chief in digital interactive leisure. The Firm develops and delivers video games, content material and on-line providers for Web-connected consoles, cell gadgets and private computer systems.

In fiscal yr 2021, EA posted GAAP web income of $5.6 billion. Headquartered in Redwood Metropolis, California, EA is acknowledged for a portfolio of critically acclaimed, high-quality manufacturers comparable to EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Want for Velocity™, Titanfall™ and F1™. Extra details about EA is on the market at www.ea.com/news.

EA SPORTS, Final Staff, Battlefield, Want for Velocity, Apex Legends, The Sims and Titanfall are logos of Digital Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective homeowners and used with permission.

About Warner Bros. Video games

Warner Bros. Video games is a premier worldwide writer, developer, licensor and distributor of leisure content material for the interactive house throughout all platforms, together with console, handheld, cell and PC-based gaming for each inside and third-party recreation titles. Further details about Warner Bros. Video games could be discovered at www.warnerbrosgames.com.

*About AT&T

AT&T Inc. (NYSE:T) is a diversified, world chief in telecommunications, media and leisure, and expertise. Customers and companies have greater than 225 million month-to-month subscriptions to our providers. AT&T Communications offers greater than 100 million U.S. customers with leisure and communications experiences throughout cell and broadband. Plus, it serves high-speed, extremely safe connectivity and good options to just about 3 million enterprise prospects. WarnerMedia is a number one media and leisure firm that creates and distributes premium and widespread content material to world audiences by its shopper manufacturers, together with: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Leisure, New Line, Cartoon Community, Grownup Swim and Turner Basic Motion pictures. Xandr, now a part of WarnerMedia, offers entrepreneurs with revolutionary and related promoting options for customers round premium video content material and digital promoting by its platform. AT&T Latin America offers pay-TV providers throughout 10 nations and territories in Latin America and the Caribbean and wi-fi providers to customers and companies in Mexico.

AT&T services and products are supplied or provided by subsidiaries and associates of AT&T Inc. underneath the AT&T model and never by AT&T Inc. Further data is on the market at about.att.com. © 2021 AT&T Mental Property. All rights reserved. AT&T, the Globe emblem and different marks are logos and repair marks of AT&T Mental Property and/or AT&T affiliated firms. All different marks contained herein are the property of their respective homeowners.

Class: Firm Information


Supply: Digital Arts Inc.



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