Home News Digital Arts Inc. – Digital Arts Acquires Playdemic, Makers of the Extremely Profitable Golf Conflict Cellular Recreation, From Warner Bros. Video games and AT&T

Digital Arts Inc. – Digital Arts Acquires Playdemic, Makers of the Extremely Profitable Golf Conflict Cellular Recreation, From Warner Bros. Video games and AT&T

Gifted Creators of Golf Conflict Set to Carry Experience to Future Cellular Video games for EA

Right now, Digital Arts (NASDAQ:EA), AT&T* (NYSE:T) and WarnerMedia introduced the sale of Warner Bros. Video games’ Playdemic, Ltd., the cellular video games studio accountable for Golf Conflict, to EA.Beneath the phrases of the settlement, EA will purchase Playdemic for $1.4 billion in money.

This press launch options multimedia. View the total launch right here: https://www.businesswire.com/news/home/20210623005525/en/

Playdemic is a premier cellular gaming firm based in 2010 and identified for its widespread, award-winning sport Golf Conflict. Golf Conflict is accessible on iOS, Android, and Fb and permits gamers to compete with one another world wide in actual time. Golf Conflict is likely one of the main cellular video games within the US and UK and has greater than 80 million downloads globally thus far. The sport has been honored with quite a few {industry} awards, together with winner of the BAFTA Video games Cellular Recreation of the 12 months (2018), Cellular Video games Awards Recreation of the 12 months (2018), PocketGamer.biz Recreation of the 12 months (2017) and The Impartial Recreation Builders’ Affiliation (TIGA) Awards Recreation of the 12 months (2017).

“Now we have loved working with the proficient workforce at Playdemic as they’ve grown Golf Conflict past all expectations into a success cellular sport with large longevity,” mentioned David Haddad, President, Warner Bros. Video games. “Whereas we have now nice respect for the Playdemic workforce, our resolution to divest is part of our total technique to construct video games primarily based on Warner Bros. storied franchises.”

“Playdemic is a workforce of true innovators, and we’re thrilled to have them be part of the Digital Arts household,” mentioned Andrew Wilson, CEO of Digital Arts. “Along with the continuing success of Golf Conflict, the expertise, expertise and experience of Playdemic shall be a robust mixture with our groups and IP at Digital Arts. That is the subsequent step constructing on our technique to broaden our sports activities portfolio and speed up our progress in cellular to achieve extra gamers world wide with extra nice video games and content material.”

The acquisition of Playdemic is a part of EA’s cellular progress technique targeted on delivering thrilling new experiences for EA’s community of almost half a billion gamers world wide. Playdemic’s portfolio and expertise shall be a major addition to EA’s cellular progress engine. The acquisition will add to EA’s cellular portfolio of greater than 15 high stay providers throughout fast-growing genres, together with life-style, informal, sports activities, and mid-core video games.

Playdemic’s skilled government workforce has labored collectively since 2014, with sturdy experience in cellular video games and a confirmed monitor file of success in conflict video games. Playdemic’s experience in constructing cellular video games beloved by gamers world wide, mixed with EA’s industry-leading IP, presents alternatives to broaden the conflict mechanic to different franchises and for future progress in cellular experiences.

“We based Playdemic with a concentrate on creating extremely participating and progressive sport experiences. Our success with Golf Conflict has confirmed our strategy and demonstrated the power of our extremely proficient groups to develop and function finest in school cellular video games,” mentioned Paul Gouge, CEO of Playdemic. “Becoming a member of EA, one of the vital profitable video games corporations on this planet, is a vital subsequent step in our journey and we’re excited to proceed to develop each Golf Conflict and new titles as a part of the EA household.”

The acquisition value for the transaction is topic to customary changes, and shall be paid in money at closing and retained by AT&T. The transaction is topic to customary regulatory approvals. The remaining Warner Bros. Video games portfolio is included within the not too long ago introduced WarnerMedia-Discovery transaction and can turn into a part of the mixed media and leisure firm after the anticipated shut of that transaction.

About Digital Arts

Digital Arts (NASDAQ: EA) is a world chief in digital interactive leisure. The Firm develops and delivers video games, content material and on-line providers for Web-connected consoles, cellular gadgets and private computer systems.

In fiscal yr 2021, EA posted GAAP web income of $5.6 billion. Headquartered in Redwood Metropolis, California, EA is acknowledged for a portfolio of critically acclaimed, high-quality manufacturers reminiscent of EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Want for Velocity™, Titanfall™ and F1™. Extra details about EA is accessible at www.ea.com/news.

EA SPORTS, Final Workforce, Battlefield, Want for Velocity, Apex Legends, The Sims and Titanfall are logos of Digital Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective homeowners and used with permission.

About Warner Bros. Video games

Warner Bros. Video games is a premier worldwide writer, developer, licensor and distributor of leisure content material for the interactive house throughout all platforms, together with console, handheld, cellular and PC-based gaming for each inside and third-party sport titles. Extra details about Warner Bros. Video games could be discovered at www.warnerbrosgames.com.

*About AT&T

AT&T Inc. (NYSE:T) is a diversified, international chief in telecommunications, media and leisure, and expertise. Customers and companies have greater than 225 million month-to-month subscriptions to our providers. AT&T Communications supplies greater than 100 million U.S. customers with leisure and communications experiences throughout cellular and broadband. Plus, it serves high-speed, extremely safe connectivity and sensible options to just about 3 million enterprise prospects. WarnerMedia is a number one media and leisure firm that creates and distributes premium and widespread content material to international audiences by way of its client manufacturers, together with: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Leisure, New Line, Cartoon Community, Grownup Swim and Turner Basic Films. Xandr, now a part of WarnerMedia, supplies entrepreneurs with progressive and related promoting options for customers round premium video content material and digital promoting by way of its platform. AT&T Latin America supplies pay-TV providers throughout 10 nations and territories in Latin America and the Caribbean and wi-fi providers to customers and companies in Mexico.

AT&T services and products are offered or supplied by subsidiaries and associates of AT&T Inc. beneath the AT&T model and never by AT&T Inc. Extra info is accessible at about.att.com. © 2021 AT&T Mental Property. All rights reserved. AT&T, the Globe emblem and different marks are logos and repair marks of AT&T Mental Property and/or AT&T affiliated corporations. All different marks contained herein are the property of their respective homeowners.

Cautionary Language Regarding Ahead-Trying Statements

Info set forth on this information launch incorporates monetary estimates and different forward-looking statements which are topic to dangers and uncertainties, and precise outcomes would possibly differ materially. A dialogue of things that will have an effect on future outcomes is contained in AT&T’s filings with the Securities and Alternate Fee. AT&T disclaims any obligation to replace and revise statements contained on this information launch primarily based on new info or in any other case.

This information launch might comprise sure non-GAAP monetary measures. Reconciliations between the non-GAAP monetary measures and the GAAP monetary measures can be found on the corporate’s web site at https://investors.att.com.

Class: Firm Information

Digital Arts

Chris Evenden

VP, Investor Relations

[email protected]

John Reseburg

VP, Communications

[email protected]


Remi Sklar

Warner Bros. Video games

[email protected]


Fletcher Prepare dinner

AT&T Inc.

[email protected]

Supply: Digital Arts Inc.

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